Study: Unpopular Universities on Twitter are Liberal Ones
A college ranking website has released a new study on university Twitter trends, analyzing which schools have the most positive, neutral, and negative feeds.
The “Tweeting @ Universities” study, conducted by collegestats.org, examined over 100,000 tweets in March and April that contained the names of nearly 5,000 American institutions of higher learning. Researchers used a computer filter to detect a host of positive and negative key phrases in each tweet, then judged the online perception of each university based on the tweets about it.
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