There is a ‘Melissa Click Effect’? Interesting Study on Scandals and How It Affects Enrollment
A recent study by researchers at Harvard Business School looked at the media effect on university scandals, and concludes that the longer a scandal remains in the news, the greater decline in enrollment a school will suffer.
Examining various ignominies at the top 100 institutions from 2001 to 2013, the study authors found “[s]candals with a high level of media coverage significantly reduce applications. For example, a scandal covered in a long-form news article leads to a ten percent drop in applications the following year.
“This is roughly the same as the impact on applications of dropping ten spots in the U.S. News and World Report college rankings.”
Related Topics
Spencer Irvine
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
