Cal-Berkeley Spent $200,000 on PR for Chancellor

Spending $200,000 just to get their chancellor (who is resigning, by the way) to get speaking opportunities at the Davos forum and TED Talks…seems a bit extravagant.

Just two days after Chancellor Nicholas Dirks said he was resigning, The San Francisco Chronicle published documents showing the school has spent more than $200,000 in barely a year to boost Dirks’ profile:

It was in July 2015 that the campus hired Williamsworks, a Seattle consulting firm, to identify “fruitful domestic and international opportunities” for Dirks, such as TED talks, the World Economic Forum in Switzerland, and “elite media opportunities,” according to documents obtained by The Chronicle. …

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