At least one university has come up with an innovative advertising campaign that may give them an unwelcome defense from allegations that they violate truth in advertising laws. “The ‘D+’ campaign logo aimed at upping recruitment at Drake University is getting a failing grade from those who say it tarnishes the Des Moines, Iowa school’s reputation,” the Associated Press reports.
“Drake spokesman Tom DeLahunt says school leaders consider any reaction a good reaction and that ‘D+’ actually represents all the opportunities Drake offers students.” From what we’ve found, the grade might be warranted.
Malcolm A. Kline is the Executive Director of Accuracy in Academia.
If you would like to comment on this article, e-mail mal.kline@academia.org.
